For UK financial advisers only, not approved for use by retail customers

PruFund Planet – investing for positive outcomes

Broadly targeting six different environmental and social areas, PruFund Planet has at its heart the aim to create positive ESG outcomes for investors, as well as competitive long-term returns.

These ESG outcomes range from protecting to improving the planet, covering areas such as clean technology and renewable energy to social enterprise.

It’s a strategy which not only integrates responsible investing, but also invests in ESG opportunities, looking to address societal and environmental challenges, often for under-served or disadvantaged groups. All this is undertaken with the joint aim of generating competitive financial returns for the longer-term investor.

Investments are assessed against three types of outcome: ESG risk focused, Opportunity focused, and Solution focused.

Each of the funds has three categories of outcome:

Mitigating Environmental, Social and Governance risks and minimising negative outcomes.
Pursuing Environmental, Social and Governance opportunities.
Investing in positive outcomes for disadvantaged groups or stakeholders.

Find out more


The value of any investment can go down as well as up so your clients might get back less than they paid in. Past performance is not a guide to future performance

Leave a Reply

Your email address will not be published.

Recent Posts

New investors demand greater sustainability expertise from fund managers

March 15, 2022

8 in 10 investors now want or expect a fund manager to upskill in sustainability...

The UK’s impact investment market is worth £58bn, according to new research by the Impact Investing Institute and EY

March 8, 2022

The Impact Investing Institute has released a new report with the first estimate of the...

AXA IM and the AXA Research Fund have joined forces with Paris School of Economics to launch a new Research Chair: “For a successful Energy transition”

March 3, 2022

AXA Investment Managers (AXA IM) and the AXA Research Fund have joined forces with Paris...